So this is a subject I've been wanting to talk about for some time now. I've noticed that permanent cosmetics and other cosmetic procedures have become more the norm lately. Well with celebs like Kylie Jenner who debuts fuller lips what seems like every week, what else do you expect. That being said I wanted to share with you a new innovation to one of the most popular names in lip enhancers, Juvederm. They have just been approved for their formula called Volbella XC, for lip augmentation and correction of perioral rhytides (aka lines around the mouth.) The filler is created with hyaluronic acid, which has been called the "fountain of youth." It acts as a cushion and lubricant to fill in those lines and gives subtle volume to the lips. Studies show that Juvederm Volbella XC can soften the look of rhytides around the mouth and improve lip fullness through one year. Pretty impressive stuff. Makes you think twice about some lip injections doesn't it?